So this just happened today...Google says Chrome cookie replacement plan making progressCookies are dead. You knew that but it's happening now and there is a whole gaggle of martech systems that won't talk to each other like they used to. That's just the tip of the iceberg. The real problem is that your user acquisition programs won't work like they used to, like this month.
Instead of viewing a purchase as the end of your funnel, view it as the beginning of an entirely new funnel - one that focuses on turning a paying customer into a brand champion.
Join us as we explore this topic in depth with our partner Katura. In this webinar, we’ll put the retail industry in the spotlight by looking at some successful data strategies and how they can be implemented in Cloud TV services to improve business goals.