Walk into a Nordstrom and someone usually greets you as you enter, and at some other point someone will ask you if you need help, and finally, someone will ask you if you found everything you came for.
According to a Gartner study, the number one reason people cancel a subscription is that they are not using it. Seems like a blinding glimpse of the obvious but the obvious is not that plain to see. Consider that for a typical content subscription service (entertainment, health & wellness, e-learning), understanding whether someone is "using it" ...
So this just happened today...Google says Chrome cookie replacement plan making progressCookies are dead. You knew that but it's happening now and there is a whole gaggle of martech systems that won't talk to each other like they used to. That's just the tip of the iceberg. The real problem is that your user acquisition programs won't work like they used to, like this month.
Instead of viewing a purchase as the end of your funnel, view it as the beginning of an entirely new funnel - one that focuses on turning a paying customer into a brand champion.
Join us as we explore this topic in depth with our partner Katura. In this webinar, we’ll put the retail industry in the spotlight by looking at some successful data strategies and how they can be implemented in Cloud TV services to improve business goals.
Redfast is now available for purchase from the AWS Marketplace! If you already use AWS in your company, this is an easy way to getting started with Redfast with all the assurances that come with buying from Amazon. Click here for Redfast on the AWS Marketplace
Fortune 500 company uses Redfast to achieve double-digit gains in conversion, retention, and engagement. Tailors content and promotions to users one at a time using data-driven targeting and personalization.
