Engagement

June 20, 2023

Pundits have explored how generative AI will impact travel, news, music, and politics, but what about streaming? I am in the camp that believes that generative AI will be a seminal change...

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Churn

August 1, 2023

Subscription businesses have a lot to consider when it comes to their offerings and pricing. One of the questions they must ask themselves is whether or not they should allow users to downgrade...

Read more...

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Acquisition

Most consider ads a relatively modern, undesirable phenomenon, but they have existed forever. The first known written ad was a papyrus in Thebes, Egypt in 3000 BC created by a slaveholder trying to find a runaway slave.

September 1, 2023

Churn

Subscription businesses have a lot to consider when it comes to their offerings and pricing. One of the questions they must ask themselves is whether or not they should allow users to downgrade...

August 1, 2023

Acquisition

Regulators will require Apple and Google to allow 3rd party payments for apps within the next few months. Like AI, this is a massive shift that will create confusion...

June 20, 2023

Engagement

Pundits have explored how generative AI will impact travel, news, music, and politics, but what about streaming? I am in the camp that believes that generative AI will be a seminal change...

June 20, 2023

Engagement

Smart onboarding can be crucial in improving engagement for some products and services, but it is not necessarily a silver bullet that will solve all engagement problems...

May 2, 2023

Churn

As the economy faces unprecedented challenges, subscription businesses must find innovative ways to adapt. AT&T sold HBO Max to Discovery, Viacom integrated...

May 2, 2023

Engagement

One in five CX programs will disappear—and one in 10 will be stronger than ever. Forrester estimates that 80% of companies have not made CX a part of their brand identity...

November 28, 2022

Engagement

Netflix Inc. earlier this year saw a worrying signal in its data: Users were coming to the streaming service less often, people familiar with the matter said...

October 18, 2022

Churn

Kate Bigel is the kind of customer who is frustrating streaming-video companies.She and her husband regularly rotate through...

August 15, 2022

Churn

Netflix (NFLX) shares are tanking 35% on Wednesday afternoon, their worst daily performance since 2004 after an unexpected decline in first-quarter net subscribers...

April 20, 2022

Upsell

Apple recently announced that Apple Mail, which is used to read nearly 50% of all emails, will soon enable Mail Privacy Protection which stops senders from using invisible pixels to collect information about the user...

July 20, 2021

Churn

According to an article on Bloomberg:Netflix Inc. credited the pandemic with delivering record growth in 2020. Now it’s blaming the pandemic for the worst first quarter in eight years...

April 27, 2021

Churn

Subscription businesses have a lot to consider when it comes to their offerings and pricing. One of the questions they must ask themselves is whether or not they should allow users to downgrade...

August 1, 2023

Churn

As the economy faces unprecedented challenges, subscription businesses must find innovative ways to adapt. AT&T sold HBO Max to Discovery, Viacom integrated...

May 2, 2023

Churn

Kate Bigel is the kind of customer who is frustrating streaming-video companies.She and her husband regularly rotate through...

August 15, 2022

Churn

Netflix (NFLX) shares are tanking 35% on Wednesday afternoon, their worst daily performance since 2004 after an unexpected decline in first-quarter net subscribers...

April 20, 2022

Churn

According to an article on Bloomberg:Netflix Inc. credited the pandemic with delivering record growth in 2020. Now it’s blaming the pandemic for the worst first quarter in eight years...

April 27, 2021

Upsell

Apple recently announced that Apple Mail, which is used to read nearly 50% of all emails, will soon enable Mail Privacy Protection which stops senders from using invisible pixels to collect information about the user...

July 20, 2021

Engagement

Pundits have explored how generative AI will impact travel, news, music, and politics, but what about streaming? I am in the camp that believes that generative AI will be a seminal change...

June 20, 2023

Engagement

Smart onboarding can be crucial in improving engagement for some products and services, but it is not necessarily a silver bullet that will solve all engagement problems...

May 2, 2023

Engagement

One in five CX programs will disappear—and one in 10 will be stronger than ever. Forrester estimates that 80% of companies have not made CX a part of their brand identity...

November 28, 2022

Engagement

Netflix Inc. earlier this year saw a worrying signal in its data: Users were coming to the streaming service less often, people familiar with the matter said...

October 18, 2022

Engagement

Low customer engagement is enemy number one of your subscription service. As a subscriber’s interest fades away, their perceived value of your service drops AND their churn risk rises...

March 12, 2021

Engagement

Retail has known for a long time that it takes at least three tries before a customer hears you. And the line between helpful and annoying is very thin.

February 12, 2021

Acquisition

Most consider ads a relatively modern, undesirable phenomenon, but they have existed forever. The first known written ad was a papyrus in Thebes, Egypt in 3000 BC created by a slaveholder trying to find a runaway slave.

September 1, 2023

Acquisition

Regulators will require Apple and Google to allow 3rd party payments for apps within the next few months. Like AI, this is a massive shift that will create confusion...

June 20, 2023

Acquisition

If there is one thing you can do besides lowering the price to keep your members, what would it be?

February 4, 2021

Video series

churn

Why subscription businesses lose customers

October 30, 2020

When businesses fail to understand the connection between consumption and price at an individual user level, they end up in a position where churn is prevalent and, worse yet, impossible to attribute.

Video Series

Why Subscription Businesses Lose Customers

When businesses fail to understand the connection between consumption and price at an individual user level, they end up in a position where churn is prevalent and, worse yet, impossible to attribute.