Netflix Growth Tanks, Says COVID Party is Over
July 7, 2021

The streaming service added far fewer new customers than Wall Street expected in the first three months of 2021, even missing its own forecast by millions of subscribers. And the current quarter will be more challenging, Netflix said Tuesday, predicting a gain of just 1 million new customers -- or a fraction of the 4.44 million projected by analysts.

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Apple and others tackle Email privacy. What does it mean for your business.
July 20, 2021
Apple recently announced that Apple Mail, which is used to read nearly 50% of all emails, will soon enable Mail Privacy Protection which stops senders from using invisible pixels to collect information about the user.
Webinar: Make them stick with One Click
March 12, 2021
Low customer engagement is enemy number one of your subscription service.
The Rule of Three
February 12, 2021
Walk into a Nordstrom and someone usually greets you as you enter, and at some other point someone will ask you if you need help, and finally, someone will ask you if you found everything you came for.
A member saved is four members earned. So why is it so hard to keep the ones you have?
February 4, 2021
According to a Gartner study, the number one reason people cancel a subscription is that they are not using it. Seems like a blinding glimpse of the obvious but the obvious is not that plain to see. Consider that for a typical content subscription service (entertainment, health & wellness, e-learning), understanding whether someone is "using it" ...
Bye Bye Cookies. Hello Intent!
January 25, 2021
So this just happened today...Google says Chrome cookie replacement plan making progressCookies are dead. You knew that but it's happening now and there is a whole gaggle of martech systems that won't talk to each other like they used to. That's just the tip of the iceberg. The real problem is that your user acquisition programs won't work like they used to, like this month.
Are You Sitting on a Customer Retention Goldmine?
January 12, 2021
Instead of viewing a purchase as the end of your funnel, view it as the beginning of an entirely new funnel - one that focuses on turning a paying customer into a brand champion.
Webinar - Implementing best practices from E-Commerce for Cloud TV subscriptions
December 7, 2020
Join us as we explore this topic in depth with our partner Katura. In this webinar, we’ll put the retail industry in the spotlight by looking at some successful data strategies and how they can be implemented in Cloud TV services to improve business goals.
Cord cutters love to watch until the free trials expire
October 15, 2020
Great piece from Bloomberg. Summarizes the need for Redfast better than we could!
Webinar - Finding and fixing leaks in your revenue bucket 🗼
October 14, 2020
Join us for a fireside chat to help you uncover the biggest reasons you lose customers, and what to do to fix it.
Buy Redfast from the AWS Marketplace
October 13, 2020
Redfast is now available for purchase from the AWS Marketplace! If you already use AWS in your company, this is an easy way to getting started with Redfast with all the assurances that come with buying from Amazon.‍ Click here for Redfast on the AWS Marketplace
How to Deal With Leaks in Your Revenue Bucket
August 26, 2020
It is expensive to lose customers. Keeping them is worth some attention from the CEO.
Fortune 500 company uses Redfast to boost retention
August 26, 2020
Fortune 500 company uses Redfast to achieve double-digit gains in conversion, retention, and engagement. Tailors content and promotions to users one at a time using data-driven targeting and personalization.

Video Series

Why Subscription Businesses Lose Customers

When businesses fail to understand the connection between consumption and price at an individual user level, they end up in a position where churn is prevalent and, worse yet, impossible to attribute.

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