Bye Bye Cookies. Hello Intent!
January 25, 2021
So this just happened today...Google says Chrome cookie replacement plan making progressCookies are dead. You knew that but it's happening now and there is a whole gaggle of martech systems that won't talk to each other like they used to. That's just the tip of the iceberg. The real problem is that your user acquisition programs won't work like they used to, like this month.