Blog

How are subscription businesses weathering economic headwinds?

May 2, 2023

HBO Max was sold to Discovery, Showtime was consolidated into Paramount Plus, and Netflix' crack down on password sharing dented their growth. That's just the top three that come to mind. Banks are failing, layoffs are in full swing, and a consumer pullback on everything except travel, and dining is underway. When 1.4 new users take the place of every exiting user, as we did during the pandemic, it was easy to ignore drop in usage or lack of return visits. Not any more. Every subscription business is now focused on earning their fees. Content, content, content is more like Content, user, value.

Netflix crash: 'The real culprit here is churn,' analyst says

June 27, 2022

Netflix (NFLX) shares are tanking 35% on Wednesday afternoon, their worst daily performance since 2004 after an unexpected decline in first-quarter net subscribers.

Can smart onboarding be the silver bullet to better engagement?

May 2, 2023

When onboarding tools first emerged about seven years ago, they seemed to make a lot of sense. Who wouldn't appreciate a quick tutorial about my amazing site? As we can all relate, forced tutorials don't work and, worse yet, annoy us. We never set out to be in the onboarding business. When we saw one customer after another use our platform to be smart about differentiating between education, information, and action messages, we felt compelled to do what we do best. Bring a fresh way of thinking to an old problem.

One In Five CX Programs Will Disappear

November 28, 2022

Forrester recently released Predictions 2023: Customer Experience, a report that foresees 2023 being “a year of reckoning for customer experience (CX) programs as companies struggle to focus on customers.” For some customers, depending on who they do business with, this is bad news.

Netflix Seeks Ways to Get Subscribers to Return After Visits Decline

October 18, 2022

Streaming company tries to better understand how late-pandemic activities are affecting viewing habits

WSJ Streaming Services Deal With More Subscribers Who ‘Watch, Cancel and Go’

August 15, 2022

Customer loyalty to Netflix, Hulu, HBO Max and other services declines amid stiffer competition

Apple and others tackle Email privacy. What does it mean for your business.

July 20, 2021

Apple recently announced that Apple Mail, which is used to read nearly 50% of all emails, will soon enable Mail Privacy Protection which stops senders from using invisible pixels to collect information about the user.

Netflix Growth Tanks, Says COVID Party is Over

April 27, 2021

The streaming service added far fewer new customers than Wall Street expected in the first three months of 2021, even missing its own forecast by millions of subscribers. And the current quarter will be more challenging, Netflix said Tuesday, predicting a gain of just 1 million new customers -- or a fraction of the 4.44 million projected by analysts.

Webinar: Make them stick with One Click

March 12, 2021

Low customer engagement is enemy number one of your subscription service.

The Rule of Three

February 12, 2021

Walk into a Nordstrom and someone usually greets you as you enter, and at some other point someone will ask you if you need help, and finally, someone will ask you if you found everything you came for.

A member saved is four members earned. So why is it so hard to keep the ones you have?

February 4, 2021

According to a Gartner study, the number one reason people cancel a subscription is that they are not using it. Seems like a blinding glimpse of the obvious but the obvious is not that plain to see. Consider that for a typical content subscription service (entertainment, health & wellness, e-learning), understanding whether someone is "using it" ...

Bye Bye Cookies. Hello Intent!

January 25, 2021

So this just happened today...Google says Chrome cookie replacement plan making progressCookies are dead. You knew that but it's happening now and there is a whole gaggle of martech systems that won't talk to each other like they used to. That's just the tip of the iceberg. The real problem is that your user acquisition programs won't work like they used to, like this month.

Are You Sitting on a Customer Retention Goldmine?

January 12, 2021

Instead of viewing a purchase as the end of your funnel, view it as the beginning of an entirely new funnel - one that focuses on turning a paying customer into a brand champion.

Webinar - Implementing best practices from E-Commerce for Cloud TV subscriptions

December 7, 2020

Join us as we explore this topic in depth with our partner Katura. In this webinar, we’ll put the retail industry in the spotlight by looking at some successful data strategies and how they can be implemented in Cloud TV services to improve business goals.

Cord cutters love to watch until the free trials expire

October 15, 2020

Great piece from Bloomberg. Summarizes the need for Redfast better than we could!

Webinar - Finding and fixing leaks in your revenue bucket 🗼

October 14, 2020

Join us for a fireside chat to help you uncover the biggest reasons you lose customers, and what to do to fix it.

Buy Redfast from the AWS Marketplace

October 13, 2020

Redfast is now available for purchase from the AWS Marketplace! If you already use AWS in your company, this is an easy way to getting started with Redfast with all the assurances that come with buying from Amazon.‍ Click here for Redfast on the AWS Marketplace

How to Deal With Leaks in Your Revenue Bucket

August 26, 2020

It is expensive to lose customers. Keeping them is worth some attention from the CEO.

Fortune 500 company uses Redfast to boost retention

August 26, 2020

Fortune 500 company uses Redfast to achieve double-digit gains in conversion, retention, and engagement. Tailors content and promotions to users one at a time using data-driven targeting and personalization.

Video Series

Why Subscription Businesses Lose Customers