Netflix (NFLX) shares are tanking 35% on Wednesday afternoon, their worst daily performance since 2004 after an unexpected decline in first-quarter net subscribers.
Apple recently announced that Apple Mail, which is used to read nearly 50% of all emails, will soon enable Mail Privacy Protection which stops senders from using invisible pixels to collect information about the user.
The streaming service added far fewer new customers than Wall Street expected in the first three months of 2021, even missing its own forecast by millions of subscribers. And the current quarter will be more challenging, Netflix said Tuesday, predicting a gain of just 1 million new customers -- or a fraction of the 4.44 million projected by analysts.
Walk into a Nordstrom and someone usually greets you as you enter, and at some other point someone will ask you if you need help, and finally, someone will ask you if you found everything you came for.
According to a Gartner study, the number one reason people cancel a subscription is that they are not using it. Seems like a blinding glimpse of the obvious but the obvious is not that plain to see. Consider that for a typical content subscription service (entertainment, health & wellness, e-learning), understanding whether someone is "using it" ...
So this just happened today...Google says Chrome cookie replacement plan making progressCookies are dead. You knew that but it's happening now and there is a whole gaggle of martech systems that won't talk to each other like they used to. That's just the tip of the iceberg. The real problem is that your user acquisition programs won't work like they used to, like this month.
Instead of viewing a purchase as the end of your funnel, view it as the beginning of an entirely new funnel - one that focuses on turning a paying customer into a brand champion.
Join us as we explore this topic in depth with our partner Katura. In this webinar, we’ll put the retail industry in the spotlight by looking at some successful data strategies and how they can be implemented in Cloud TV services to improve business goals.
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Video Series
Why Subscription Businesses Lose Customers
When businesses fail to understand the connection between consumption and price at an individual user level, they end up in a position where churn is prevalent and, worse yet, impossible to attribute.
