Fortune 500 company uses Redfast to boost retention

Low customer engagement is enemy number one of your subscription service.

Walk into a Nordstrom and someone usually greets you as you enter, and at some other point someone will ask you if you need help, and finally, someone will ask you if you found everything you came for.

According to a Gartner study, the number one reason people cancel a subscription is that they are not using it. Seems like a blinding glimpse of the obvious but the obvious is not that plain to see. Consider that for a typical content subscription service (entertainment, health & wellness, e-learning), understanding whether someone is "using it" ...