Featured Insight

Churn

December 23, 2023

The art of customer retention is a skill that can be mastered, and in this guide, we will look at the key points to develop an air-tight retention marketing strategy for 2024. 

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Churn

April 17, 2024

Read how businesses can efficiently use marketing segmentation to boost customer retention rates and build long-term brand loyalty.

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Engagement

The summer slog is coming - three tips for keeping your customers engaged during slow times

April 29, 2024

Churn

Read how businesses can efficiently use marketing segmentation to boost customer retention rates and build long-term brand loyalty.

April 17, 2024

Churn

Unlike industries such as travel agencies and CDs/DVDs, news is adapting to the new world. Moreover, people are growing weary of low-quality news, even if it's free. Almost every newspaper we collaborate with has adopted a paywall model (free articles, followed by a subscription), and local news represents an incredible, yet underutilized opportunity.

March 26, 2024

Churn

We've all been there. You hit that "cancel subscription" button with a sigh of relief, determined to declutter your digital life and save some cash.

March 6, 2024

Acquisition

Choosing the right subscription pricing model is vital as the pricing options have some major differences. Let's explore five common types of subscription pricing models and their unique characteristics.

March 5, 2024

Engagement

In this article, we’ll discuss what a marketing automation platform actually is and how they can benefit your business.

January 31, 2024

Engagement

The Salesforce Marketing Cloud is a comprehensive and integrated platform designed to empower businesses in creating, managing, and...

January 31, 2024

Acquisition

Given the alacrity with which Apple emailed developers, many suspected that Apple managed to find the grey between the black and the white here. And it looks like they did.

January 17, 2024

Churn

The art of customer retention is a skill that can be mastered, and in this guide, we will look at the key points to develop an air-tight retention marketing strategy for 2024. 

December 23, 2023

Engagement

In our advanced digital age, customers typically have the luxury of a fast and personalised service. And with new competitors springing up every week, these expectations will continue to heighten. At the core of it, customers...

December 23, 2023

Engagement

In 1856, Singer introduced a novel way to rent their sewing machines for $3 per month. The first at-scale consumer subscription business came with the invention of the telephone a few years later. A hundred and twenty years later, the subscription economy is a $1.5 Trillion business.

November 28, 2023

Churn

YoY Leading economic indicators (LEIs) in the US have been negative every quarter since April 2022. Consumer spending on services continues to defy gravity which provides for some hope amid the grim outlook.

November 1, 2023

Churn

Read how businesses can efficiently use marketing segmentation to boost customer retention rates and build long-term brand loyalty.

April 17, 2024

Churn

Unlike industries such as travel agencies and CDs/DVDs, news is adapting to the new world. Moreover, people are growing weary of low-quality news, even if it's free. Almost every newspaper we collaborate with has adopted a paywall model (free articles, followed by a subscription), and local news represents an incredible, yet underutilized opportunity.

March 26, 2024

Churn

We've all been there. You hit that "cancel subscription" button with a sigh of relief, determined to declutter your digital life and save some cash.

March 6, 2024

Churn

The art of customer retention is a skill that can be mastered, and in this guide, we will look at the key points to develop an air-tight retention marketing strategy for 2024. 

December 23, 2023

Churn

YoY Leading economic indicators (LEIs) in the US have been negative every quarter since April 2022. Consumer spending on services continues to defy gravity which provides for some hope amid the grim outlook.

November 1, 2023

Churn

When users feel that a business understands their needs and offers personalized recommendations, they are likelier to continue their subscription. Proactive recommendations provide users with cost-saving options and demonstrate that the business values their satisfaction and aims to provide the best possible experience.

October 2, 2023

Churn

Subscription businesses have a lot to consider when it comes to their offerings and pricing. One of the questions they must ask themselves is whether or not they should allow users to downgrade...

August 1, 2023

Churn

As the economy faces unprecedented challenges, subscription businesses must find innovative ways to adapt. AT&T sold HBO Max to Discovery, Viacom integrated...

May 2, 2023

Churn

Kate Bigel is the kind of customer who is frustrating streaming-video companies.She and her husband regularly rotate through...

August 15, 2022

Churn

Netflix (NFLX) shares are tanking 35% on Wednesday afternoon, their worst daily performance since 2004 after an unexpected decline in first-quarter net subscribers...

April 20, 2022

Churn

According to an article on Bloomberg:Netflix Inc. credited the pandemic with delivering record growth in 2020. Now it’s blaming the pandemic for the worst first quarter in eight years...

April 27, 2021

Upsell

Apple recently announced that Apple Mail, which is used to read nearly 50% of all emails, will soon enable Mail Privacy Protection which stops senders from using invisible pixels to collect information about the user...

July 20, 2021

Engagement

The summer slog is coming - three tips for keeping your customers engaged during slow times

April 29, 2024

Engagement

In this article, we’ll discuss what a marketing automation platform actually is and how they can benefit your business.

January 31, 2024

Engagement

The Salesforce Marketing Cloud is a comprehensive and integrated platform designed to empower businesses in creating, managing, and...

January 31, 2024

Engagement

In our advanced digital age, customers typically have the luxury of a fast and personalised service. And with new competitors springing up every week, these expectations will continue to heighten. At the core of it, customers...

December 23, 2023

Engagement

In 1856, Singer introduced a novel way to rent their sewing machines for $3 per month. The first at-scale consumer subscription business came with the invention of the telephone a few years later. A hundred and twenty years later, the subscription economy is a $1.5 Trillion business.

November 28, 2023

Engagement

Pundits have explored how generative AI will impact travel, news, music, and politics, but what about streaming? I am in the camp that believes that generative AI will be a seminal change...

June 20, 2023

Engagement

Smart onboarding can be crucial in improving engagement for some products and services, but it is not necessarily a silver bullet that will solve all engagement problems...

May 2, 2023

Engagement

One in five CX programs will disappear—and one in 10 will be stronger than ever. Forrester estimates that 80% of companies have not made CX a part of their brand identity...

November 28, 2022

Engagement

Netflix Inc. earlier this year saw a worrying signal in its data: Users were coming to the streaming service less often, people familiar with the matter said...

October 18, 2022

Engagement

Low customer engagement is enemy number one of your subscription service. As a subscriber’s interest fades away, their perceived value of your service drops AND their churn risk rises...

March 12, 2021

Engagement

Retail has known for a long time that it takes at least three tries before a customer hears you. And the line between helpful and annoying is very thin.

February 12, 2021

Acquisition

Choosing the right subscription pricing model is vital as the pricing options have some major differences. Let's explore five common types of subscription pricing models and their unique characteristics.

March 5, 2024

Acquisition

Given the alacrity with which Apple emailed developers, many suspected that Apple managed to find the grey between the black and the white here. And it looks like they did.

January 17, 2024

Acquisition

Most consider ads a relatively modern, undesirable phenomenon, but they have existed forever. The first known written ad was a papyrus in Thebes, Egypt in 3000 BC created by a slaveholder trying to find a runaway slave.

September 1, 2023

Acquisition

Regulators will require Apple and Google to allow 3rd party payments for apps within the next few months. Like AI, this is a massive shift that will create confusion...

June 20, 2023

Acquisition

If there is one thing you can do besides lowering the price to keep your members, what would it be?

February 4, 2021

Video series

churn

Why subscription businesses lose customers

October 30, 2020

When businesses fail to understand the connection between consumption and price at an individual user level, they end up in a position where churn is prevalent and, worse yet, impossible to attribute.

Ready to see more?

Our sales and technology experts can answer all your questions and help you explore the easiest use case for a no-code proof of concept test.

Video Series

Why Subscription Businesses Lose Customers

When businesses fail to understand the connection between consumption and price at an individual user level, they end up in a position where churn is prevalent and, worse yet, impossible to attribute.