Generative AI in Streaming

Rajeev Raman

June 20, 2023

I am absolutely fascinated by the way technology is advancing and influencing various industries. One area that has piqued my interest lately is the potential impact of generative AI on the world of streaming. While experts have already discussed the potential effects of this technology on other industries, such as travel, news, music, and politics, the streaming industry is ripe for a major revolution.

One of the most intriguing questions when considering the impact of generative AI on streaming is whether or not AI will be responsible for writing the next big hit show. And if so, does it really matter who wrote it? As someone who values quality content above all else, the source of the content is less important than the content itself. Ultimately, viewers will judge whether a show is worth watching based on its merit, regardless of who created it. We should expect to see an explosion of formulaic, episodic content produced overseas for $100 per minute that rivals popular shows produced for ten times that amount.

Another major challenge in the streaming industry has always been finding good content to watch. EVERY STREAMING SERVICE WORKS PERFECTLY when I know what I want to watch. However, when I'm not quite sure what I'm in the mood for, EVERY SERVICE FAILS. This is where generative AI could make a huge difference. However, for this to really work, this must happen across all the services a viewer uses and not within a specific service. This alone can tilt the balance of power to the device manufacturer or content aggregator. I bet Amazon and Apple will run the table on this one.

You may also be interested in


Most consider ads a relatively modern, undesirable phenomenon, but they have existed forever. The first known written ad was a papyrus in Thebes, Egypt in 3000 BC created by a slaveholder trying to find a runaway slave.

September 1, 2023


Subscription businesses have a lot to consider when it comes to their offerings and pricing. One of the questions they must ask themselves is whether or not they should allow users to downgrade...

August 1, 2023


Regulators will require Apple and Google to allow 3rd party payments for apps within the next few months. Like AI, this is a massive shift that will create confusion...

June 20, 2023

See more