Subscription businesses have a lot to consider when it comes to their offerings and pricing. One of the questions they must ask themselves is whether or not they should allow users to downgrade.
On the one hand, allowing downgrades can be seen as customer-friendly. It gives users the option to save money if they no longer need or want the full range of services. This can help retain customers who may otherwise cancel their subscription altogether.
On the other hand, downgrades can be seen as a revenue risk. If too many users downgrade, it could have a significant impact on the your bottom line.
So, what's the best approach? It ultimately depends on your goals. Here are a few things to consider when making this decision:
Acquisition
Most consider ads a relatively modern, undesirable phenomenon, but they have existed forever. The first known written ad was a papyrus in Thebes, Egypt in 3000 BC created by a slaveholder trying to find a runaway slave.
September 1, 2023
Churn
Subscription businesses have a lot to consider when it comes to their offerings and pricing. One of the questions they must ask themselves is whether or not they should allow users to downgrade...
August 1, 2023
Acquisition
Regulators will require Apple and Google to allow 3rd party payments for apps within the next few months. Like AI, this is a massive shift that will create confusion...
June 20, 2023