Low customer engagement is enemy number one of your subscription service. As a subscriber’s interest fades away, their perceived value of your service drops AND their churn risk rises. PaymentsED welcomes Nelson Veiga, VP of Enterprise for Vindicia, and Rajeev Raman, CEO of Redfast, for this fireside chat as they discuss how driving intelligent customer engagement sparks subscriber interest, keeps your services sticky, and helps build lifelong customer relationships.
Acquisition
Most consider ads a relatively modern, undesirable phenomenon, but they have existed forever. The first known written ad was a papyrus in Thebes, Egypt in 3000 BC created by a slaveholder trying to find a runaway slave.
September 1, 2023
Churn
Subscription businesses have a lot to consider when it comes to their offerings and pricing. One of the questions they must ask themselves is whether or not they should allow users to downgrade...
August 1, 2023
Acquisition
Regulators will require Apple and Google to allow 3rd party payments for apps within the next few months. Like AI, this is a massive shift that will create confusion...
June 20, 2023
