Redfast's active user personalization for desktop, mobile, and connected tv is used by online business to sense variations in a customer's behavior to provide relevant, real-time personalizations while the customer in on site.

Redfast customers can now use one control system for In App personalization as well as off-platform personalizations via Email, SMS, Voice, or Push messaging. Pinpoint customers can send In App messages to users and track user activity in the app.

Uses

• Messaging based on site actions. Ex. ask a user if they would like to be notified when the next episode of the show is released.
• Personalized omni-channel engagement. Persist the same messaging from the outbound campaign on site when the user clicks through.
• Add a targeted active user on the site to a Pinpoint segment
• Contextually trigger a one-time send of a Pinpoint Email, SMS, or Push message when the user is on site
• Add personalization elements from on-site interactions to outbound Pinpoint messages
• Sequence & Schedule. Sequence and schedule channel messaging based on in-app usage and Redfast personalization interactions
• Use Pinpoint segments inside Redfast.

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• Behavioral targeting and personalization
• Editorialized content/recommendations
• New user onboarding

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• Omni-device messaging - understand what platforms the users use and communicate or sequence messages without duplication message blindness
• Offers - save offer, usage based offer, intent offer, upgrade offer
• Engagement confirmations
• Retention campaigns where the customer is most accessible and most likely to engage
• User Registration- use a Redfast personalization to ask an anonymous user for their email address on the web, immediately send them a registration email using Pinpoint (for opt-ins)
• App Download- use a Redfast personalization to ask a user for their phone number on the web, send them an SMS containing a link to download the mobile app from the app store
• Content engagement- use a Redfast invisible promotion to target consumers of a specific category of content or a specific feature, use AWS Pinpoint to send them push notifications about related or upcoming content or features

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Redfast customers can now use one control system for In App personalization as well as off-platform personalizations via Email, SMS, Voice, or Push messaging. Pinpoint customers can present In App personalizations to users and react to user activity in the app

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