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Introducing members to a new feature or content
Onboarding

Introducing members to a new feature or content

Overview

Everyone loves grand openings because you only get one shot to start with a bang. However, grand openings only ever reach a small fraction of your potential customer base. What if we told you that you could have multiple grand openings for each new feature that you launched, potentially increasing your reach to your entire member base. That you could dazzle and wow your members with a new feature like it's the first time, every time.

By reaching users who you know have never used a particular feature you can guide them on your terms knowing that they are seeing it with fresh eyes.

Target

Start by identifying pages that lead to a particular feature or piece of content you want to target. For example you might have a new series that is intended for a wide audience.

Alternatively you might have a new store attached to your existing membership area.

With Redfast's engagement suite you can easily detect if a user has ever visited the section of your site or not. You can think of it like guiding a member to a new area of a department store while they are strolling or browsing. To them this new category might be of great value, they just haven't heard about it yet.

GuidE

Once you've located these users it's time to give them a nudge. One way is to start by setting up a one time interstitial. Right when a user visits, you can pull out all the stops and direct them to a full screen page letting them know about the feature. For most people this will do the trick.

Once you've located these users it's time to give them a nudge. One way is to start by setting up a one time interstitial. Right when a user visits, you can pull out all the stops and direct them to a full screen page letting them know about the feature. For most people this will do the trick.

ResultS

Done right, this has proven at scale to create a significant impact not just on customer happiness but also retention.

Users
62 M
Impressions
75 M
CTR
23% - 34%

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