Subscription Digest

Welcome back to Subscriptions Weekly! We’re preparing for the holidays with price changes, benefits, and promotions. In this edition, Disney+ gets a price hike, Walmart+ builds up pre-Black Friday shopping fever, and Amazon Prime adds more perks for users. Twitter hints at adding payments within its platform, and Spotify starts...

Are you still using basic tools like Google Analytics to measure the success of your marketing initiatives? If so, you’re probably struggling to truly understand the ROI of your various marketing initiatives. This is because tools like Google Analytics can only measure how many people visit your website, and they...

Technology changes constantly. Consumer demands, economic trends, and even supply chain pressures (and how businesses adapt to them) change at a regular, if not surprising, pace. Other fields don't change all that often. When they do, it can be a confusing time for business leaders and experts.  Consider accounting, for instance. Accountants...

In case you’re not a fan of pumpkin spice everything, our Recurly engineers have given us a few more things to be thankful for in the November product release. Here’s what’s new and tasty: 1. Decimal quantities for usage-based add-ons Now, merchants who bill for usage can record and log...

Every subscription business aims to build a strong subscriber base and turn their customers into brand ambassadors. Valuable subscribers aren’t necessarily the customers who spend the most. Profitable customers advocate on your behalf, share valuable feedback, and actively interact with your brand.  When identifying your most profitable subscribers, apply the...

Are you a subscription enthusiast? You’re not alone! Welcome to Subscriptions Weekly. In this edition, we review the latest earning reports from global brands, discuss Twitter Blue’s updates, and share how subscription companies can prepare for the end-of-2022-start-of-2023 season.  The Q3 aftermath: the winners, the losers, and the surprises Subscription...

Acquisition is one of the most challenging strategies in subscriptions. How can businesses reinvent their offerings to beat the competition, subscriber demand shifts, and new buying behaviors?  Many components create the ideal customer acquisition promotional toolkit. Free trials are one of them.  This article will answer all your questions about...

Welcome back to Subscriptions Weekly–your one-stop newsletter for industry news! In this edition, we dive deeper into ad spend forecasts and how marketers for global brands are fighting uncertainty. Check out new pricing for Apple’s subscription offerings, Spotify’s Q3 growth report, Lyft’s monthly plan relaunch, and Amazon’s partnership with Venmo....

When it comes to optimizing subscriber experience, your work is never really done. Subscription motivations and priorities are constantly changing; however, customer experience remains a top driver for revenue. Over 90% of consumers said they’d spend more money with businesses that offer streamlined experiences. Given the importance of customer...

One thing’s for sure with subscriptions: something is always happening. This week, we talk about the subscription billing management growth projection. Netflix’s bounce back from subscription and revenue loss and new features from Snapchat+, Discord, Verizon, and Walmart. The new Amazon insurance store and Uber Eat offerings in the UK,...