June 20, 2023
Pundits have explored how generative AI will impact travel, news, music, and politics, but what about streaming? I am in the camp that believes that generative AI will be a seminal change...
August 1, 2023
Subscription businesses have a lot to consider when it comes to their offerings and pricing. One of the questions they must ask themselves is whether or not they should allow users to downgrade...
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Engagement
Low customer engagement is enemy number one of your subscription service. As a subscriber’s interest fades away, their perceived value of your service drops AND their churn risk rises...
March 12, 2021
Engagement
Retail has known for a long time that it takes at least three tries before a customer hears you. And the line between helpful and annoying is very thin.
February 12, 2021
Acquisition
If there is one thing you can do besides lowering the price to keep your members, what would it be?
February 4, 2021
GOOGLE CHROME IS ditching third-party cookies for good. If all goes according to plan, then future updates to the world’s most popular web browser will rewrite the rules of online targeting.
January 25, 2021
Conversion rate optimization is generally viewed from the lens of customer acquisition: "How can we A/B test different aspects of our marketing campaigns and storefront to boost sales?"...
January 12, 2021
Join us as we explore this topic in depth with our partner Katura. In this webinar, we’ll put the retail industry in the spotlight by looking at some successful data strategies and how they...
December 7, 2020
Great piece from Bloomberg. Summarizes the need for Redfast better than we could!
October 15, 2020
Our upcoming webinar is packed with practical tips and insights. Join us for a fireside chat to help you uncover the biggest reasons you lose customers, and what to do to fix it...
October 14, 2020
Redfast is now available for purchase from the AWS Marketplace! If you already use AWS in your company, this is an easy way...
October 13, 2020
Did you ever stop and consider that it's always cheaper tothan to acquire new ones? It's darnand companies can invest a lot of their revenue on marketing and sales efforts without realizing how impactful...
August 26, 2020
In just a few months, Redfast has become a verb at our company. It allows us to talk to our customers in away we have never been able to before.
August 26, 2020
Churn
Subscription businesses have a lot to consider when it comes to their offerings and pricing. One of the questions they must ask themselves is whether or not they should allow users to downgrade...
August 1, 2023
Churn
As the economy faces unprecedented challenges, subscription businesses must find innovative ways to adapt. AT&T sold HBO Max to Discovery, Viacom integrated...
May 2, 2023
Churn
Kate Bigel is the kind of customer who is frustrating streaming-video companies.She and her husband regularly rotate through...
August 15, 2022
Churn
Netflix (NFLX) shares are tanking 35% on Wednesday afternoon, their worst daily performance since 2004 after an unexpected decline in first-quarter net subscribers...
April 20, 2022
Churn
According to an article on Bloomberg:Netflix Inc. credited the pandemic with delivering record growth in 2020. Now it’s blaming the pandemic for the worst first quarter in eight years...
April 27, 2021
Upsell
Apple recently announced that Apple Mail, which is used to read nearly 50% of all emails, will soon enable Mail Privacy Protection which stops senders from using invisible pixels to collect information about the user...
July 20, 2021
Engagement
Pundits have explored how generative AI will impact travel, news, music, and politics, but what about streaming? I am in the camp that believes that generative AI will be a seminal change...
June 20, 2023
Engagement
Smart onboarding can be crucial in improving engagement for some products and services, but it is not necessarily a silver bullet that will solve all engagement problems...
May 2, 2023
Engagement
One in five CX programs will disappear—and one in 10 will be stronger than ever. Forrester estimates that 80% of companies have not made CX a part of their brand identity...
November 28, 2022
Engagement
Netflix Inc. earlier this year saw a worrying signal in its data: Users were coming to the streaming service less often, people familiar with the matter said...
October 18, 2022
Engagement
Low customer engagement is enemy number one of your subscription service. As a subscriber’s interest fades away, their perceived value of your service drops AND their churn risk rises...
March 12, 2021
Engagement
Retail has known for a long time that it takes at least three tries before a customer hears you. And the line between helpful and annoying is very thin.
February 12, 2021
Acquisition
Most consider ads a relatively modern, undesirable phenomenon, but they have existed forever. The first known written ad was a papyrus in Thebes, Egypt in 3000 BC created by a slaveholder trying to find a runaway slave.
September 1, 2023
Acquisition
Regulators will require Apple and Google to allow 3rd party payments for apps within the next few months. Like AI, this is a massive shift that will create confusion...
June 20, 2023
Acquisition
If there is one thing you can do besides lowering the price to keep your members, what would it be?
February 4, 2021
